How to market your Fresh juice business for free

Knowing how to market your fresh juice business is the lifeline of your venture. Inability to bring in sales means your business won’t be making money. Taking time to plan a marketing strategy for your fresh juice business will do a lot of good. As a new business starting from home, you may not have the cash to spend on paid ads, in this blog post, we’ll discuss how to market your juice business for free. (more…)


Where to source PET bottles and gallons for your juice in Ghana

So, you have started a juice business from home. Well, congratulations! The orders are trickling in and life is good. Until a customer comments on your bottles. Getting nice looking bottles for your juice is very important. After production, juice would have to be stored. How do you store bulk juice? I use 4-litre gallons to store bulk juice in a chest freezer. In this write, we will be looking at where to get these PET bottles and gallons. (more…)

how to select fruits for great juice

Fruits, how to select them for great juices

The quality of your juices is determined by the quality of fruits you pick out at the farmers market or at the farm gate. When I was starting out in this business, this was a very difficult thing for me. At times, I got it right, other times it was a total disaster. Now, let me show you a couple of things to look out for when picking out fruits for your juices. Taste is everything, well at least 99 percent of the time! So you need to get this right. (more…)


Hygiene, managing the personal hygiene of your employees

Hygiene is very important in every endeavour. It’s even more important when you are handling consumables. In this case juice. You need to keep a high level of hygiene in the outfit. Be it a kitchen set up or a small factory or a medium-sized factory. Hygiene is a set of practices performed for the preservation of health. According to the World Health Organization (WHO), hygiene refers to conditions and practices that help to maintain health and prevent the spread of diseases. (more…)

The sugarcane juice business

The sugarcane juice concept is relatively new in Ghana.  The juice caught my attention when I saw a couple of gentlemen at Peduase, Springfield Junction vending fresh sugarcane juice. My entrepreneurial curiosity got the better of me, so I decided to ask a few questions. I devoted some time to do some research on the sugarcane plant. (more…)

farmers selecting pineapple fruits

Pineapple – What you need to know

Pineapples are by far the most juiced fruits in Ghana’s fresh juice industry. Did you know there are different varieties or types of pineapple?  Well, in this post, we are getting close and personal with this chap!

The pineapple has its botanical name as Ananas Comosus (now, that’s a mouth full) is a tropical plant.  The pineapple has multiple edible fruits consisting of coalesced berries. Now let me explain that.  The pineapple fruit is not one whole fruit like the orange or mango, but a lot of berries fused together. Essentially every “checked box” you see on the fruit is an individual berry. The varieties of pineapples we consume and have significant economic value belong to the plant family of Bromeliaceae.  Pineapples take 13 to 14 months to mature. (more…)


Sugarcane juice, refreshing life juice.

Sugarcane juice is not only like any other sweet juice but it has many other nutrients. Sugarcane juice is extracted from the cane by pressing it through iron rollers. It is nutritious and refreshing. It contains about 15 % natural sugar and is rich in organic salts and vitamins. The juice can also be used for drinking or sweetening. On hot days, it is a cooling drink. A little lime juice may be mixed in the juice to improve its flavour. (more…)

featured image for atadwe post

Tiger nuts (atadwe), are we doing enough?

Tiger nuts affectionately called atadwe is very popular and every Ghanaian knows it, well if you don’t you will, by the end of this post. Tiger-nuts are very popular among Ghanaian men due to their perceived property as a sexual stimulant. Now I have an issue with this notion, I consider this rather myopic view of the many health benefits of Atadwe, sad. Read about the many health benefits of Atadwe here. I honestly believe we have failed as a country to effectively utilize the many health and economic benefits of the tasty Atadwe. Our achievements from tiger nuts are almost equivalent to nothing. (more…)