Knowing how to market your fresh juice business is the lifeline of your venture. Inability to bring in sales means your business won’t be making money. Taking time to plan a marketing strategy for your fresh juice business will do a lot of good. As a new business starting from home, you may not have the cash to spend on paid ads, in this blog post, we’ll discuss how to market your juice business for free.
There are many avenues to use to market one’s business and the best thing is you don’t have to pay a dime. One such avenue is word of mouth. Spread the news about your brand new fresh juice business by telling friends and family about it. Offer them samples of your juice. If you have a day job take a couple of bottles to the next company picnic or retreat. Your friends and family will be ordering from you in no time.
The church is also a good place where word of mouth is highly ineffective. Talk to your church members and offer a few samples of juice to them. if it’s possible, make use of the church bulletin board. Put out a nicely written ad listing out the types of juices you produce and how orders can be made. You can also offer a couple of bottles to the children’s ministry (Sunday school), before long you will have people calling you to place orders for their kids.
Sponsoring events in your church and workplace can also showcase your juice and drive in sales. Don’t overdo this. Make sure to make two batches of juice. One batch for free and the other batch to sell, should anybody want more juice to drink or take away.
Social media has become an integral part of lives, use it to it’s fullest to reach your target audience – your customers. Set up an Instagram account and post engaging and interesting pictures of your juice. You can post pictures of events you have been at. Make sure to have your phone handy to take pictures at events you go to. Take a look at my Instagram page here. Facebook is also a fantastic place to post pictures of your fresh juice business. The last but not the least, your Whats App status. A very vital rule to take note of is consistency. Consistently posting out content about your business on multiple social media platforms will increase your exposure and customer base over time.
Good customer service is a great way to market your fresh juice business. Customers talk, they talk to other customers. Get referrals from customers by ensuring that your customer service is on point. How do you provide good customer service? Below are a few examples:
- Always be polite to your customers, on the phone or in person. Smile and always say please and thank you.
- Make sure to explain to customers the best way to store their juice. A dissatisfied customer never comes back and is likely to take a couple of your other customers away with them.
- If you are delivering juice, always make sure to be on time. In the instance where you are likely to be late, call in ahead of time to apologize.
Starting a fresh juice business is not rocket science, sign up for my one-on-one class session here. Kindly leave your questions in the comment section below and I will get to them. Cheers!